October 31st, 2016 by


2017 Escape takes a Denver entrepreneur from the city to the mountains for a high-tech, cliff-hanging adventure.

By Joshua Lyon | Photographs by Pascal Shirley

The drive from downtown Denver to the Rocky Mountains takes only around 20 minutes, but in that brief period of time the sky has gone from blue to slate to blue again, before suddenly settling on an ominous black. I exchange a nervous glance with Jacqueline Ros, 26, who has agreed to let me tag along on a rock climbing exhibition with her and a few members of her team at Revolar, the startup she founded here in Colorado two years ago.

Huge pellets of water begin to hit and bead up when looking through our 2017 Ford Escape’s panoramic windshield.

We pull over to do a quick scan of the satellite weather patterns on the 8-inch color LED touch screen1, through the simple-to-use Ford SYNC 3®AppLink2, and we both sigh with relief: The rain will skirt the cliffs we’re heading toward. Good thing, since rock climbing on wet surfaces is one big dangerous nope, and Ros has been looking forward to the combination of physical release and meditative relaxation that climbing brings her.

57_Sidebar_Escape_01-L“Startups have a lot of ebbs and flows,” she says. “And right now I’m in the middle of a hard­core flow of long days.”

Not that Ros is complaining; she’s worked hard to get to this point. Her brainchild, Revolar, is a keychain-size device that pairs with your smartphone and allows the owner to program up to five contacts into it. If you find yourself in an uncomfortable situation (say, a first-date hike that’s turning awkward), two discreet clicks will send your GPS location to loved ones so they can call to interrupt the situation. Three clicks does the same but also triggers a red alert to send for help.

“In my senior year of college I took a class on entrepreneurship and loved it,” Ros explains of her idea’s origin at the University of Florida. “It was about solving real-world problems with business solutions.” She also had a more personal reason behind the invention—her younger sister had been assaulted, and Ros wishes she could have helped.

Revolar is a physical manifestation of that promise, ‘I’ll be here for you,’” she says.

Revolar also has innovative tracking capabilities, which can be useful out in the wilderness. “I have a friend who went skiing with it and traced her whole route down the mountain!” Ros says.


Once we reach the foothills, we begin a steep hike up toward some crags until we’re more than 6,000 feet above sea level, where the view is breathtaking. Birds of prey soar by at eye level while Ros and her friends secure ropes to existing bolts in the rock at the top of the cliff, using carabiners (metal loops with spring-loaded hinges).

“Finding the right climbing partner is like dating,” Ros says as she slips into her harness and slides the rope through an attached gizmo called a belay, which will help prevent her from falling too far if she loses her grip on the rocks. Ros’ climbing partner is her friend Chris Ng, who is also the designer of the Revolar hummingbird logo; today they will take turns “belaying” for each other, standing at the bottom of the cliff and controlling the slack on the rope that’s holding the other person.

57_Sidebar_Escape_02-R“Once a girl was belaying me and I glanced down and saw her pick up her cell,” Ros says. “I told her, ‘You literally have my life in your hands right now, please put that down!”‘

Aside from that one phone addict, Denver is hardly hurting for cool climbing enthusiasts to pair up with. In fact, the city has become a major destination for nature-loving millennials working at tech startups. “A lot of young people are pouring in,” says Revolar’s intern, Sam Marchildon, who is along for the day. “The population exploded. They like to work hard, but they’re also attracted to the lifestyle, which includes restaurants and bars and camping—as a state, we have it all.”

A sudden explosion of chalk in the air—the result of a two-handed, overhead high-five between Ros and Ng—interrupts us. The move is their signal that they’re ready to start the climb. “You’re supposed to say something like ‘belay on’ or ‘climb on,’ but that’s boring,” Ng explains.

The pair makes rock climbing appear effortless, and at one point Ros even swings from side to side high up in the air, a gleeful grin plastered on her face. Once she and Ng have worked up a sweat, we head back to the 2017 Escape. Concerned about how much gas we had in the tank, I quickly use the FordPass3 app to check the fuel level of our SYNC® Connect4 -equipped Escape as we walk back—it’s all good, thanks to its fuel-efficient Eco Boost® engine.

At the start of the day, we had loaded several inner tubes along with the climbing gear into our Escape (an easy fit, since putting the back seats down provides a shockingly huge 68 cubic feet of space). The plan was to cool off post-climb by floating down Ros’ favorite creek, but today the normally gentle river has transformed into roiling rapids. Instead we settle for a riverside picnic. On the way there, the vehicle’s brilliant Auto Start-Stop Technology, included with available EcoBoost engine, kicks in and turns the engine off at every stop sign and seamlessly starts it again once my foot releases the brake pedal—a perk for drivers looking to reduce vehicle emissions.

Munching on cheese, crackers and cherries, Ros raves about the work/life balance in Colorado. “There’s a unique duality here,” she says. “Right now we’re 15 minutes from our offices in the middle of Denver, but we’re surrounded by nature and gorgeous mountain views. Plus there’s a really healthy startup ecosystem here.”

A sense of camaraderie is another big draw for millennials. Marchildon chimes in: “Andrea Perdomo [Revolar’s co-founder and Ros’ best friend] does a great job of fostering community, scheduling happy hours. It helps because we get to hear from other startups about how they solve problems. There’s a great sense of support.”

As we pack up so Ros and her team can head back to the office, I ask her what she thinks about while she’s climbing. “There’s always this moment when you’re like ‘Arn I actually going to be able to do this?'” she says. “It’s all about problem-solving. There are a lot of paTallels with starting your own business. At points you think, ‘I can’t get over this hump,’ but if you work at it, you can reach your goal.” Then she glances at the 2017 Escape, packed with smart technology that has aided her out-of-office adventure. “It’s amazing, but getting there is pretty magical too.”

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